For Hans Anders, VENGEAN developed the next chapter in the brand’s renewed communication strategy, centred around the re-introduction of the tagline ‘Alleen de prijs is anders.’

I came up with a TV commercial, where we meet Tess, a young woman who starts to doubt her glasses moments before an important job interview. Thankfully, Hans comes to the rescue in an unexpected way.

This commercial was part of a 360° campaign spanning TV, online videos, promotional tag-ons and in-store activations.

Role: Creative Copywriter

Agency: VENGEAN

Film Production & Direction: Pink Rabbit