To boost awareness for loan comparison platform Goedkooplenen.nl, we created a cheerful radio campaign that made borrowing feel light, simple, and positive.

We developed a campaign concept and I wrote three playful radio spots, complete with quirky sound effects and a yodel-inspired sound logo. The campaign’s optimistic tone highlights what people can achieve with the right loan—ending with a confident:
Jawel, Goedkooplenen.nl!

Role: Creative Copywriter

Agency: VENGEAN

With: Andy Mosmans, Bram Holzapfel & Creative Audio Studio Lab³